Iris Apefel portrait by Bruce Weber
M.A.C is known for going beyond the cookie cutter ideal of selecting your typical type of ”seasonal brand ambassador” for their products. I am always impressed with their brand marketing and how whether real, imaginary, male or female its products sell out regularly due to constant demand. I myself sighed at the discontinuation of my favorite “Hello Kitty” pink blush that I adored for a summer. M.A.C. ingeniously reaches its targeted consumer audience by using innovative beauty icons such as Lady Gaga, Johnny Weir, RuPaul with a clever twist by including childhood favorites like Wonder Woman to promote sales and more importantly inspire the need for daily glamour.
This time a true living legend,entrepreneur, socialite and fashion icon joins the ranks of MAC’s make-up mogul machine. Iris Apefel, originally from New York and a fashion icon known for her legendary work at WWD, Vogue to say the least, along with Old World Weavers she began with her husband fifty years ago. Her incredible whimsical style and taste years ahead of her time has now inspired a line of plucky colors to celebrate her life. Frequently referred to as a “rare bird” due to her artful skill of combining patterns, colors effortlessly into her own chic style, MAC’s latest line once again shows the importance of how distinct individuality can be timeless,beautiful and classy.
Scarlet Ibis - $14.50
The lipsticks range from flamingo pinks, exotic oranges to cardinal reds, making an ideal plumage to sit in your cosmetic case. For flirty eyes, try MAC’s eyeshadow collection Early Bird, Robin’s Egg, Diamond Dove and Howzat , which I adore due to their high pigment with hints of grey and subtle shimmer to make you gleem like a Phoneix rising.
Hurry now as many colors are already selling out in stores and online!
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